Sorry chocolate fans, it’s time to say goodbye to the Cadbury Dairy Milk 30% Less Sugar.
Eagle-eyed fans may have noticed the bar has dropped off the shelves just four years after it launched in 2019.
A spokesperson for the iconic chocolate brand says this is due to a fall in demand for the less sweet treat.
Mondelez, formerly known as Kraft, the company that bought Cadbury in 2010, had initially hoped that the bar could become the chocolate version of Diet Coke and become a popular, ‘lighter’ answer to the Dairy Milk bar.
But it seems that just wasn’t on the cards. We all love the OG too much.
A Mondelez spokesperson said: ‘In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
‘We not only invested heavily in developing a bar that consumers told us tasted great – but also in promoting it through a nationwide marketing campaign.
‘Despite these efforts, demand for this product has dropped and we have sadly taken the decision to delist it.
‘We understand that some consumers will be disappointed by this news, but they can rest assured that we will continue to invest and innovate and bring more well-being choices to our consumers.’
But in some happier news, in August, Cadbury announced the much-anticipated return of its beloved Dairy Milk Chocolate Coins.
The coins were discontinued back in 2014, disappointing chocolate lovers across the country.
‘It’s a joyous moment to see the return of this national treasure that has captivated generations of Cadbury fans over the years,’ said Sarah Foden, archivist for Cadbury.
‘The nostalgia surrounding this iconic product is a testament to its timeless charm, and we’re thrilled to bring back the joy and excitement it holds for the Christmas season.’
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