Consider for a moment that you’ve just bought a rhubarb pie, and on the way home, you notice it went out of date yesterday.
What do you do? Some of us would take it back to the shop and ask for money back. Some less confrontational people might just throw it out. Some – and you may count me among them – will barely register the date and eat it anyway.
Well, we’re all cowards. If you really want to send the message that this sort of thing is absolutely not on, you need to pack that dessert up in a parcel and post it to the CEO of the company.
The logic, according to the anonymous shopper who spoke to Birmingham Live, was that the issue doesn’t simply stem from a lack of diligence on the part of the shop staff.
No – this was the sort of thing that needed a root-and-branch approach.
In an email to the supermarket giant, he wrote: ‘This is not about a refund as I could have obtained one myself.
‘The issue is that staff cutbacks have caused this oversight, pure and simple, and as such your directors etc are the root cause.
‘The staff at the store are very fantastic – always, always friendly and helpful. It is not their “fault”.’
Meanwhile, he also sent a letter and a package containing the offending ‘Family Rhubarb Pie’ to supermarket boss David Potts, who is stepping down from his role next month after nine years.
The departure of Mr Potts is understood to be unrelated to the pie controversy.
The latest piece of pastry pain comes just over five years after Linda and Tony Gilkes of Middlesbrough took on the retail giant and won over the right to enjoy a meat pie before 9am.
The couple voiced their fury after being told at 8.45am they wouldn’t be able to buy their eight large sausage rolls and two steak bakes for another 15 minutes.
Morrisons later confirmed to Metro.co.uk that they would begin selling their pies at 7am.
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